Digital Marketing Strategist & AI Enthusiast
Helping brands leverage technology to drive growth & innovation.
A seasoned digital media strategist
Passionate about AI & martech
I’ve helped brands transform their marketing strategies using cutting-edge generative ai, predictive modeling, agent automation and machine learning.
AI Integration Strategy
My passion for AI integration stems from a drive to push the boundaries of digital marketing. At Tinuiti, I led the development of performance insight automation tools powered by AI, enhancing efficiency by over 90% and saving my team 4 hours weekly. This tool not only streamlined reporting but also provided deep, actionable insights that helped executive leadership make data-driven decisions.
My expertise lies in marrying AI with marketing strategies to unlock new levels of growth and innovation, demonstrating my commitment to leveraging emerging technologies for impactful results.
Marketing Tech & Automation
My journey in marketing tech and automation began at Overstock.com, where I revolutionized the cooperative advertising process, shifting from manual to fully automated systems. This transformation improved efficiency and significantly reduced errors, underscoring my talent for process optimization.
At Tinuiti, I further honed my skills by implementing Google Analytics 4 and developing advanced Martech solutions that drove a 60% increase in engagement metrics. My experience showcases my ability to integrate sophisticated technologies into marketing strategies, continually pushing the envelope to achieve operational excellence and innovative solutions.
Recent Projects
First Party Data AI Audience Strategy
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Cluster Analysis to Inform Segmentation
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From Audience Research to Strategic Growth
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Awards & Recognition
Honored to be Performance Marketing World’s 30 Under 30 winner (2023). Certified in Google Analytics 4, Google Tag manager, Amazon Bedrock & Azure OpenAI. Professional Scrum Master. recognized with the AI Integration Excellence Award.
PMW's 30 under 30 recipient 2023
Google Analytics 4 Certified
Professional Scrum Master
AI Integration Excellence Award
Noteworthy Expertise
Digital Strategy
With over 5 years of experience crafting data-driven marketing strategies, I excel in turning complex data into actionable insights. I have successfully led multi-channel campaigns that drive growth and exceed client goals across diverse industries.
AI Integration
As an AI Integration expert, I’ve spearheaded the implementation of AI-driven tools, increasing efficiency by 90% and improving decision-making. My innovative solutions have transformed client strategies, unlocking new growth opportunities through advanced technology.
Martech Solutions
I specialize in designing and implementing cutting-edge Martech solutions. My expertise in platforms like Google Analytics 4 and automated ad products has significantly boosted engagement metrics, driving superior results and enhancing overall marketing performance.