PROFESSIONAL PORTFOLIO
Recent Projects
Competitive Set Research
Competitive Set Research: Competitive set research is crucial to devising a digital strategy that capitalizes on white space opportunities. I love getting creative with research tools to derive actionable insights that fuel a competitive advantage for clients....
Strategic Media Planning
Strategic Media Planning: A Showcase of ExpertiseDeveloping a media plan from scratch is one of my favorite tasks because it combines in-depth strategic research with meticulous planning and cross-functional collaboration to achieve outstanding results. Here’s how I...
1P Data AI Audience Strategy
First-Party Data AI Audience StrategyToday’s most effective advertising tactics are powered by the advanced modeling of user data within the walled gardens (Google, Meta, Amazon). Harnessing the full potential of these ad products requires an in-depth understanding of...
Cluster Analyses to Inform Segmentation
Cluster Analyses to Inform SegmentationA demonstration of marrying advanced technologies like CDPs and GPTs for integration w digital marketing strategies. By leveraging machine learning and artificial intelligence, companies can unlock new levels of personalization,...
Content Strategy for Category Consideration
Content Strategy for Category ConsiderationLeveraging market insights & competitive analysis, I led a multi-channel content strategy for Etsy, aimed at expanding consumer awareness and engagement with lesser-known product categories. The initiative significantly...
Automating Performance Insights
Automating Performance InsightsThe Executive Insights Assistant improves efficiency by +90% when composing cross-channel performance insights based on raw reporting data. The tool is powered by a custom generative transformer, pre-trained to a specific client’s...
From Audience Research to Strategic Growth
From Audience Research to Strategic GrowthDeveloped & executed a comprehensive full-funnel strategy to engage & convert male shoppers on Etsy, a segment previously untapped by the brand. Through detailed research & strategic insights, I increased...
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