by Breckon J Anthony | Apr 23, 2024
First-Party Data AI Audience Strategy Today’s most effective advertising tactics are powered by the advanced modeling of user data within the walled gardens (Google, Meta, Amazon). Harnessing the full potential of these ad products requires an in-depth understanding...
by Breckon J Anthony | Nov 8, 2023
Automating Performance Insights The Executive Insights Assistant improves efficiency by +90% when composing cross-channel performance insights based on raw reporting data. The tool is powered by a custom generative transformer, pre-trained to a specific client’s...
