by Breckon J Anthony | Jul 11, 2024
Competitive Set Research: Fueling Strategic Digital Success Competitive set research is crucial to devising a digital strategy that capitalizes on white space opportunities. I love getting creative with research tools to derive actionable insights that fuel a...
by Breckon J Anthony | Jun 10, 2024
Strategic Media Planning: A Showcase of Expertise Developing a media plan from scratch is one of my favorite tasks because it combines in-depth strategic research with meticulous planning and cross-functional collaboration to achieve outstanding results. Here’s how I...
by Breckon J Anthony | Jan 15, 2024
Content Strategy for Category Consideration Leveraging market insights & competitive analysis, I led a multi-channel content strategy for Etsy, aimed at expanding consumer awareness and engagement with lesser-known product categories. The initiative significantly...
